Our fabulous colour brand Davines has just launched it’s new and improved formulas for its traditional colour line called Mask with Vibrachrom (technical speak we know… but we’re all just a bit excited and feel the need to share!).
So I hear you say – “Awsome new toy for you guys, but what does this mean for me?”
For our clients, that choose to have Davines A New Colour line (our ammonia-free colour) – nothing is changing for you.
For the rest of you, the new formation brings:
– LESS FADING (thanks to a sneaky new ingredient inspired by the textile industry)
– MEGA REFLECT AND SHINE (why thank you Mr Omega 9)
better condition (hands up for active proteins derived from quinoa)
– BETTER GREY COVERAGE and less ammonia than the old formulation (gotta love that).
Here’s the other thing that will be changing for our Mask with Vibrachrom clients – your colour recipes we’ve been using.
We’re super excited about re-formulating your old colour recipes to adapt to this new range.
And with that sniff of Spring in the air – who wouldn’t want a refresh…