I’ve just got back from a very quick four day’s in LA and let me tell you; I’m all juiced up and even more connected to why I do what I do.
I was one of the three lucky salon owners selected by our favourite brands distributor Boutique Brands to attend Davines World Wide Hair Tour – Hollywood style. LA marked the 10th year for WWHT, held at the beautiful Orpheum Theatre.
Davines holds WWHT every year in a different city around the world; LA marked the 10th year. Last year, in London, our very own Keegan Nelson took out Best Colour on stage as one of ten stylists selected from around the globe. However, unlike Keegan, who experienced wave’s of anxiety during the competition, I got to sit leisurely in the audience and be wowed by the talet, craft, messages and community on show.
I have to say, this is the most emotional hairdressing event I have ever been too. Our industry is not known for collaboration, so it was so refreshing to be part of a gathering of like-minded artists, business owners and game changers.
The opening piece was a moving act by Aldo Signoretti – Italian born makeup artist and hair designer who has been nominated three times for the Academy Award for makeup for his work on Moulin Rouge. Inspired by 1996 Romeo & Juliet (which happens to be my favourite movie!), Aldo and his model played out a captivating piece which involved him transforming her with a beautiful wig. Simple and graceful – a sheer contrast to the usual which is typically watching crazy colours and over exaggerated lengths being chopped into the poor models hair by an egotistical hairdresser.
Davines is the world most sustainably concious beauty brand in the world, and their message weaved loud and clear throughout the event. Beauty shines from within. Founder Davide Bollati acknowledged the next generation in the I Sustain Beauty evolution. These special people, just to name a few – Mara Galeazzi, dancer from London’s Royal Ballet contributes by helping children in Africa through Dancing for the Children. Belgin Aksoy dreamed of spreading wellness around the world, so she founded Global Wellness Day and on June 11, 2016, 73 countries will embrace this change. Salvatore Qiaguinta bridged the gap between beauty and poverty when he opened Without Boundaries Beauty School in Lima, Peru. A beautiful quote that I noted and would love to share is, “If you feel beauty in yourself, you can see beauty in others”.
The original show stopper for me was Davines Creative Director, Angelo Seminara – who has received the honourable award of British hairdresser of the year 2007, 2010 and 2012. He launched his Davines hair care line (called Your Hair Assistant) at the event, which again, in true Davines form had a beautiful story attached. Growing up, Angelo had a friend called Francesco. Their widowed mother raised Francesco and his siblings; his oldest brother had to work to provide for the family. Tragically he was killed in a motorcycle accident, so at the age of 12 Francesco had to go to work with a cabinet maker. Angelo always admired how the dry sawdust created texture in his friends hair – thus using this for inspiration for creating one of the products in his range. A further twist Davines, line release, was without the knowledge of Angelo, they had tracked down Francesco (who spoke not a word of English, had never had a passport and only received it two days before the event). Brought him to LA and as the curtains pulled back revealed a reunion of old friendship. There was not a dry eye in the theatre.
Aside from the soul of Angelo, I honestly could watch him create with hair all day. He was calm and collected on stage and joked with the audience like old friends. His approach to hairdressing is an actual art form. A quote from him that has resinated with me is, “When you are doing hair, you have to feel it – it’s not just technique.” I could go on all day about him, but then I’d have nothing to share with you in the salon.
All in all, the experiences I had in LA, with Davines, Boutique Brands and team NZ have been truly memorable. I’ve learnt new skills and attitudes which I can’t wait to contribute to our industry and inspire my team and clients at Common Thread.
Team NZ on the red carpet at the Avalon Club in Hollywood
(left to right: Raoul Roberts from Rococo, Ryland Wood from Boutique Brands, Lou Berlim from Ripe, Tracy Roberts from Common Thread and Becky Roberts from Boutique Brands)